Writing the Web

Much has been written on the technical and graphical aspects of web design; these are important issues to be sure, but a central point often forgotten is that we read web sites. Jakob Nielson wrote about this way back in the year 2000 : Of users' first three eye-fixations on a page, only 22% were on graphics; 78% were on text. In general, users were first drawn to headlines, article summaries, and captions.