Plan First

1. Choose possible themes for your web site.
2. Don't try to sell something that has failed off-line.
3. Brainstorm hundreds of keywords related to your theme.
4. Use "breakout" techniques for lateral thinking about keywords
5. Find and record the demand for each keyword
6. Find and record how many competitors you have for each keyword
7. Decide if the theme will be profitable, using the above information, and rank the keywords.
8. Delete keywords that give you off-subject search results
9. If you want to be an affiliate, find companies that fit your keywords very well.
10. Use your best keywords to write your main pages, then use the rest for doorway pages.