Link Building

Link Building Link building is one of the most important factors of Search Engine Optimization (SEO), as Search Engine algorithms take into account when determining the relevancy and, indirectly, page rank of a site on Search Engine Results Pages (SERPs). How it Works: Because there are too many websites for critics to visit and individually rank, Google has developed an algorithm that ranks sites based on a number of factors deemed representative of a ‘consumer friendly’ site.